Brands are betting big on Augmented Reality

Augmented Reality is set to explode, once Apple rolls out its iOS 11 update, automatically enabling iPhones from the 5S model and up to access the new capability. This is a captive audience of well over 200 Million iPhone owners, practically overnight (at least, as fast as they update to the new OS). Check out the original post from AdWeek. Music: ODESZA - Sun Models (feat. Madelyn Grant)

Apple Maps officially no longer sucks.

Technically it's Virtual Reality, but its using the smarts of Apple's AR Kit and it's built into the iOS 11 Beta.

Navigating with your iPhone just got a lot simpler:

ARKit on iOS 11. Video credit to Andrew Hart (@AndrewProjDent)