Augmented Reality is set to explode, once Apple rolls out its iOS 11 update, automatically enabling iPhones from the 5S model and up to access the new capability. This is a captive audience of well over 200 Million iPhone owners, practically overnight (at least, as fast as they update to the new OS). Check out the original post from AdWeek.
Apple Maps officially no longer sucks.
Navigating with your iPhone just got a lot simpler: