Why Podcasting is the New Blogging

How else can you capture the attention of potential clients and other consumers for anywhere from a few minutes to a few hours per day? It's relatively inexpensive to start making a podcast, and publishing can be free, but you should make sure it's really right for your business. 

The Globe and Mail have a nice article with additional links that can help you to determine if podcasting is right for your sector or niche.