Is ‘Attention’ the New Metric Video Advertisers Need to Pay Attention To? http://rseo.co/1IZUseS
Impressions have always been the standard metric when it comes to video advertising, but there’s a new KPI in town - the 'Attention Index’. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is 'Attention’ the new metric the video advertising industry needs?
#videoadvertising #AOL #videoads #advertisingmetrics