The 5 Faces of Content Marketing by +Monlamai Vichienwanitchkul
“Content marketing is on the rise, there’s no doubt about that. We also know that it’s not only because of Google’s Hummingbird. In reality, content marketing has been around for ages. It is simply that it was never embraced as heavily in digital marketing as it is today. One of the oldest examples of content marketing I could think of is The Locomotive. In November 1867, Hartford Steam Boiler Inspection and Insurance Company debuted The Locomotive. It is a very old magazine that has continued to been published under the same name. The Locomotive and is now still available and maintained online. The Locomotive is a great content marketing example not only because it’s a very old case study, but also because the switch to maintaining the efforts online was a success. If you’ve ever done content marketing offline and switched to online, you’ll quickly discover that content marketing for the digital audience is the same in theory, but very different in practice. Why?
First, there are many channels to consider, ranging from personalized emails to blogs, social medias, videos, presentations, whitepapers and more. Not only are there many channels but within each channel there’s the detail of technical compatibilities and technology to consider. When you send out a digital newsletter, it’s not just mailing the printed content to your customers’ home address but to consider when they are more likely to check their emails and to ensure your newsletter displays properly on all the possible browsers and the various versions, be it IE, Chrome or Firefox. And that’s not all. Your newsletter should display well on mobile devices and tablets that has difference screens sizes as well. As such, the digital landscape quickly brings forth the appearance of the many types of content marketers; all with their own unique sets of skills.
Let’s take a look at some content marketer profiles here."
Read more: http://www.digitalinformationworld.com/2014/07/the-5-faces-of-content-marketing.html