The research is in:
According to Forrester Research it is 50x easier to achieve a page 1 ranking on Google with a video.
According to Implix, an introductory email that includes a video receives an increase click-through rate by 96%.
According to Forbes, 59% of executives would rather watch video than read text.
Online video now accounts for 50 percent of all mobile traffic and mobile traffic is now over 60% of all internet traffic. (Bytemobile Mobile Analytics Report)
The average user spends 88% more time on a website with video. (Source: Mist Media)
Video and e-mail marketing can increase click-through rates by more than 90%.(Source: Mist Media)
Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)
Landing pages with video have up to 800% more conversion than the same page without a video. (Source: Orion21).